A first-hand look at how these publishers designed content marketing strategies tailored to their audiences’ needs, with detailed case studies showing what worked and what didn’t (and why).
Marketing
42 results
In this session, Anshuman Iddamsetty explains the unique power of sound and how it’s the ideal medium for fostering intimacy, trust, and loyalty.
Engaging everyone: A case study from Orca Book Publishers
- March 12, 2015
Melanie Jeffs (Orca Book Publishers) will examine how engagement, with customers as well as with staff and authors, can inform content generation and lead to successful marketing strategies.
Brian O’Leary explores how conversion architectures work and how they apply to current—and, more importantly, future—book content models
Wattpad and Sourcebooks have tested out a number of publishing experiments together, and in this session, they reveal what they’ve learned.
How do we respond to the narrowing of the reader-writer gap engendered by the internet’s plurality of communities? The only way we can: by trying to understand the change.
Learn about the different kinds of book recommendation engines are out there, how they work and what went into the creation of Discovereads
The challenge of ebook discoverability in a print world
- March 8, 2012
Evan Schnittman (Bloomsbury) talks about why bestsellers dominate ebook sales and why the longtail is a long way from a reality for ebooks.
Liz Ross tells us how publishers and booksellers can use geolocal marketing to redefine the path to purchase.
Games and gamification
- March 8, 2012
Jon Ingold discusses what games are, why they work, and what makes for a good one. Watch this video to learn how gaming can help publishers (and other players) bring their content to the market.
The in-house digital shift
- March 24, 2011
How will current business models, organizational structures and job descriptions change to meet the demands of a new way of doing business?
How consumers buy continues to evolve. Consumers have never been so powerful, and they’ve never been so connected.