Monique Trottier will teach you how to find out what marketing tactics sell books and, ultimately, where online marketing fits into the P&L.
Marketing
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Colin Robinson (OR Books) explains how platform agnosticism, POD, and leading-edge online promotion are the keys to surviving the paradigm shift affecting publishing today.
Patrick Brown (Goodreads) will discuss lessons learned in the community building business, including what role publishers can play in online discussions.
How consumers buy continues to evolve. Consumers have never been so powerful, and they’ve never been so connected.
The in-house digital shift
- March 24, 2011
How will current business models, organizational structures and job descriptions change to meet the demands of a new way of doing business?
A lifetime of reading in your pocket: Lessons learned from Stanza, the iPhone eReader
- March 12, 2009
Neelan Choksi will highlight the lessons learned after launching Stanza.
Important trends, evolving business models, best practices for integrating social media and user-generated content, and the impact of emerging devices and delivery methods on the creation process.
How do you know if your experiments with free digital content are working