The in-house digital shift
- March 24, 2011
How will current business models, organizational structures and job descriptions change to meet the demands of a new way of doing business?
Marketing
42 results
Games and gamification
- March 8, 2012
Jon Ingold discusses what games are, why they work, and what makes for a good one. Watch this video to learn how gaming can help publishers (and other players) bring their content to the market.
Liz Ross tells us how publishers and booksellers can use geolocal marketing to redefine the path to purchase.
A lifetime of reading in your pocket: Lessons learned from Stanza, the iPhone eReader
- March 12, 2009
Neelan Choksi will highlight the lessons learned after launching Stanza.
Important trends, evolving business models, best practices for integrating social media and user-generated content, and the impact of emerging devices and delivery methods on the creation process.
How do you know if your experiments with free digital content are working