Publishing with an audience: An experiment from Sourcebooks and Wattpad

Wattpad and Sourcebooks have tested out a number of publishing experiments together, and in this session, they reveal what they've learned. Among their many experiments: building readership through serialization, taking advantage of mobile and social technology, creating ways for readers to continue the experience through fan art and fan fiction, and translating a digital audience into a book buying audience. They also discuss changes to both the author's career arc and the role of the book publisher. Be prepared to reexamine how reading, writing, and publishing come together.