Engaging everyone: A case study from Orca Book Publishers

March 12, 2015

Drawing on their extensive history with the middle school market, Melanie Jeffs from Orca Book Publishers will examine how engagement, not only with customers but with staff and authors, can inform content generation as well as lead to successful marketing strategies that result in increased print and digital sales.

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Engaging everyone

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Engaging teachers

How can the book industry engage teachers, and why should they?

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Engaging everyone: A case study from Orca Book Publishers

Melanie Jeffs from Orca Book Publishers shares a case study of their successful engagement with middle school teachers, packed with lots of great lessons to apply to your own readers, customers, or stakeholders.

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