Content marketing for book publishers

With the growth of subscription services such as Scribd and Oyster, and sites such as Pottermore, many publishers are starting to think differently about their businesses. The time has come for experimenting with conversion architectures: business models that involve attracting an audience, retaining it in various ways (website visits, email lists, newsletters, etc.) and monetizing it. Brian O'Leary explores how conversion architectures work and how they apply to current—and, more importantly, future—book content models. You'll leave this session ready to strategize new ways of marketing and selling content to your readers.