- March 24, 2017
Take a deep dive into the mysterious world of Amazon keywords. Using lessons learned from one publisher’s journey to uncover the online retailer’s inner workings and enhance discoverability, Erica Leeman will offer advice on best practices, workarounds, and successful workflows. From character limits to lemmatization, no stone is left unturned.
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Demystifying the Inner Workings of Amazon Keywords
Who should own keywords?
Keywords are important. Multiple departments have valuable insight into keywords and should be invested in them.