- April 1, 2016
Get a first-hand look at how these publishers built effective marketing teams and designed content marketing strategies tailored to their audiences' needs, with detailed case studies showing what's worked and what hasn't (and why), featuring Sarah MacLachlan (House of Anansi Press), Kate Condon-Moriarty (Dundurn). Moderated by Veronica Simmonds (Coach House Books).
More resources related to this session
Case Studies in Content Marketing: Dundurn
Case Studies in Content Marketing: House of Anansi
Guest blog: Anansi’s top 3 digital marketing tips
House of Anansi’s Digital Marketing Manager, Neil Wadhwa, shares three easy to implement digital marketing tips to help you connect with your audience.