Case studies in content marketing: Dundurn Press & House of Anansi Press

April 1, 2016

Get a first-hand look at how these publishers built effective marketing teams and designed content marketing strategies tailored to their audiences' needs, with detailed case studies showing what's worked and what hasn't (and why), featuring Sarah MacLachlan (House of Anansi Press), Kate Condon-Moriarty (Dundurn). Moderated by Veronica Simmonds (Coach House Books).

More resources related to this session

Case Studies in Content Marketing: Dundurn

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Case Studies in Content Marketing: House of Anansi

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Guest blog: Anansi’s top 3 digital marketing tips

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