Harlequin’s MyRewards program: One year building brand ambassadors

April 1, 2016

Lucy Scinocca gives a guided tour through Harlequin's MyRewards loyalty program, including rationale, how they made the magic happen through planning and technical integration, and what the team has learned in their first year of building brand ambassadors.

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Harlequin’s MyRewards Program: One Year Building Brand Ambassadors

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Guest post: Putting the customer first with Harlequin

Lucy Scinocca, Director of Loyalty and Customer Insight at Harlequin Enterprises, teases her Tech Forum panel for us with a preview of how the Harlequin customer profle informed their loyalty program.

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