Jordyn Martinez (Simon & Schuster Canada) demonstrates how to sift through the piles of data — from backlist and comp sales to forecasting popularity — to find the pieces that will really sell your book.
Marketing
42 results
The metadata is the message: Balancing best practice with real life requirements in ONIX
- March 23, 2018
Your marketing message lives in your metadata, and that message should be clear. This session offers real-life examples for enhancing your ONIX data, avoiding common missteps, and minding best practice.
Larissa Walker (Harlequin) gives a peek at their video marketing strategy: how to boost your online marketing campaigns, drive user engagement, and increase ROI with dynamic, integrated video content.
Bot boom: What marketers need to know about chatbots now
- March 23, 2018
This presentation for marketers who are considering using bots for their business, highlighting what they are, why they’ve become so popular, and how to leverage them for customer service, e-commerce, and more.
Minding the gap: Advanced sales strategies for diverse lists
- March 24, 2017
As the publication of diverse books moves from “latest trend” to business priority, sales reps, marketers, and retailers need tools and strategies to effectively sell these books.
Repurposing content
- March 24, 2017
Drawing from case studies of creative and effective ways to give existing content a second life, this panel discussion will show you how to broaden your reach by using the resources you already have.
Inspired by the success of premium episodic television, Molly Barton launched Serial Box. In this session she discusses how their content differs from books delivered in pieces.
Discover tactics and strategies you can bring back to your marketing, publicity, and sales teams to help them create influential conversations that will lead to recommendations and, ultimately, sales.
Backlist keywords
- March 23, 2018
This session will give you deeper insights into what keywords are, how they work, and what you can do to join the keywords revolution.
Demystifying the inner workings of Amazon keywords
- March 24, 2017
Take a deep dive into the mysterious world of Amazon keywords using lessons learned from one publisher’s journey to uncover the online retailer’s inner workings and enhance discoverability.
Lucy Scinocca gives a guided tour through Harlequin’s MyRewards loyalty program, including what the team has learned in their first year of building brand ambassadors.
Humanize the reader: Innovation from neuroscience
- April 1, 2016
The future of innovative book-marketing campaigns relies heavily on understanding not only what your reader says they prefer, but also the reason why they make a selection.