Lucy Scinocca gives a guided tour through Harlequin’s MyRewards loyalty program, including what the team has learned in their first year of building brand ambassadors.
Marketing
44 results
Humanize the reader: Innovation from neuroscience
- April 1, 2016
The future of innovative book-marketing campaigns relies heavily on understanding not only what your reader says they prefer, but also the reason why they make a selection.
In this session, Anshuman Iddamsetty explains the unique power of sound and how it’s the ideal medium for fostering intimacy, trust, and loyalty.
A first-hand look at how these publishers designed content marketing strategies tailored to their audiences’ needs, with detailed case studies showing what worked and what didn’t (and why).
Brian O’Leary explores how conversion architectures work and how they apply to current—and, more importantly, future—book content models
Engaging everyone: A case study from Orca Book Publishers
- March 12, 2015
Melanie Jeffs (Orca Book Publishers) will examine how engagement, with customers as well as with staff and authors, can inform content generation and lead to successful marketing strategies.
How do we respond to the narrowing of the reader-writer gap engendered by the internet’s plurality of communities? The only way we can: by trying to understand the change.
Wattpad and Sourcebooks have tested out a number of publishing experiments together, and in this session, they reveal what they’ve learned.
The challenge of ebook discoverability in a print world
- March 8, 2012
Evan Schnittman (Bloomsbury) talks about why bestsellers dominate ebook sales and why the longtail is a long way from a reality for ebooks.
Learn about the different kinds of book recommendation engines are out there, how they work and what went into the creation of Discovereads
How consumers buy continues to evolve. Consumers have never been so powerful, and they’ve never been so connected.
The in-house digital shift
- March 24, 2011
How will current business models, organizational structures and job descriptions change to meet the demands of a new way of doing business?