The in-house digital shift

  • March 24, 2011
Publishing's future is bright, but our futures in it depend on our ability to adapt to the digital shift. With this shift comes the impression that traditional job descriptions are on their way out and new in-house dynamics will soon emerge. What does the future of book publicity and marketing look like? How will current business models, organizational structures and job descriptions change to meet the demands of a new way of doing business?
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