Serving up piecemeal: Using serialized content to establish and engage readership

Inspired by the success of premium episodic television and the rise of the narrative podcast, Molly Barton left her role as Global Digital Director at Penguin Random House to launch Serial Box, called the “HBO of reading” by National Public Radio. In this session she discusses how their content differs from books delivered in pieces – serialization vs. chunking — and the patterns and consumer behaviours that led to the Serial Box model.