Finding the kernel: Data-driven sales tactics to really sell your book

In this session, Jordyn Martinez, Sales Representative, National Accounts at Simon & Schuster Canada, demonstrates how to sift through the piles of data — from backlist and comp sales to forecasting popularity — to find the pieces that will really sell your book. How does your book line up with current trends in genre and entertainment? How can you pinpoint which bits of data to use, and which to ignore? Where does your gut fit into your sales strategy? Find the kernel and you’ll find your answers.