Minding the gap: Advanced sales strategies for diverse lists

Now more than ever “those books don’t sell” is not an acceptable response to the lack of diversity in publishing. As the publication of diverse books moves from “latest trend” to business priority, sales reps, marketers, and retailers need tools and strategies to effectively sell these books. What are the true obstacles we face when selling? What assumptions must we dismantle to be more creative? How do we find and reach the right audiences? Join Léonicka Valcius, Tan Light, and John Toews in a collaborative brainstorming session to walk away with practical strategies you can implement right away.