- March 24, 2017
The success of a book is largely dependent on the efforts planned before it goes on sale. Are you activating book influencers prior to the pub date to build buzz and create an organic conversation around the book and author? Are you enabling discovery through your metadata, reviews, and giveaways? Are you reaching out to book advocates, such as booksellers and librarians? Discover tactics and strategies you can bring back to your marketing, publicity, and sales teams to help them create these influential conversations that will lead to recommendations and, ultimately, sales.
More resources related to this session
The Success of a Book: Building pre-pub discoverability & buzz
Break through the noise: Building pre-pub discoverability & buzz
Before a book ever goes on sale, publishers and authors must consider what will help each particular book break through the noise in the market.