ebook apps from the inside out
- March 23, 2017
An exploration of the past, present, and future evolution of ebook reading applications and how that impacts and informs the art and craft of creating ebooks.
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ebook usability from the library’s perspective
- March 23, 2017
Pull back the curtain on what librarians love about ebooks, why ebook recommendations often come with both raves and caveats, how certain types of books and users are best served by print, and more.
Automating ebook production can seem daunting, but there are a lot of tools that can help. Get a first-hand look at a successful case study and get some practical guidance for building functions that work.
Learn how to add papercasting (a process designed to test users’ experiences without doing a software build) to your ebook development workflow to ensure clear interactivity for your readers.
Tech as equalizer: We Read Too
- April 1, 2016
The We Read Too app showcases children’s and YA books written by and for people of colour. Kaya Thomas shares why she created it and how the publishers can reach audiences of colour.
Debate: Does ebook design matter?
- March 31, 2016
Check your biases at the door as ebook experts make things personal at ebookcraft’s first debate: “be it resolved that ebook design is insignificant.”
Encouraging grassroots innovation at a legacy publisher
- April 1, 2016
When you’re working at a big publisher, what kinds of innovation can you introduce in ebook/digital processes while still keeping up with the day-to-day work?
Everything you wanted to ask a retailer about pricing but your legal department was afraid to ask
- April 1, 2016
As the agency pricing model continues to become the norm Ryan O’Sullivan (Kobo) reveals learnings from Kobo’s experiences as an international retailer.
Lucy Scinocca gives a guided tour through Harlequin’s MyRewards loyalty program, including what the team has learned in their first year of building brand ambassadors.
Humanize the reader: Innovation from neuroscience
- April 1, 2016
The future of innovative book-marketing campaigns relies heavily on understanding not only what your reader says they prefer, but also the reason why they make a selection.
Keeping up with digital natives
- April 1, 2016
You may think you’ve got a handle on the millennial demographic and their general habits and buying preferences, but do you really understand them?
Join Joshua Tallent as he explains how the publishing marketplace is evolving, with clear examples and advice that will help you expand your reach and bring more discoverability to your titles around the world.