Keeping up with digital natives

  • April 1, 2016
You may think you've got a handle on the millennial demographic and their general habits and buying preferences, but do you really understand them? Do you know what their priorities are, what brands they gravitate towards, or how to tailor your strategies to attract and retain them as customers? Drawing from recent market research, Ipsos SVP Mary Beth Barbour delves deep into the mind, habits, and predilections of the millennial consumer to deliver actionable insights and data-driven answers to these questions.
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