Encouraging grassroots innovation at a legacy publisher

  • April 1, 2016
When you're working at a big publisher, what kinds of innovation can you introduce in ebook/digital processes while still keeping up with the day-to-day work? What strategies can you use to make change when it's not just up to you—when it requires influencing your bosses and colleagues, who may be happy with the status quo? Moderator Teresa Elsey will share examples from her group at Houghton Mifflin Harcourt, including working with an independent programmer to build tools, hackathon participation, award show entries, while probing panel members Meghan MacDonald, Erin Mallory, Laura Brady, and Ana Maria Allessi for insight into their innovation strategies.

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Encouraging Grassroots Innovation at a Legacy Publisher

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