Everything you wanted to ask a retailer about pricing but your legal department was afraid to ask

As the agency pricing model continues to become the norm Ryan O’Sullivan, Kobo’s Director of Content Analytics and Pricing, reveals learnings from Kobo’s experiences as an international retailer. Explore a wide range of fundamentals from the price elasticity of ebooks to the competitive pricing landscape. Ryan looks at how traditional models based on traditional cycles are costing retailers and publishers alike. Explore how digital opens up new opportunities to tailor pricing strategies around engagement, and customer segmentation.