Robert Wheaton suggests that publishing’s “old world” business model doesn’t constitute dead weight, but rather a secret weapon.
Publishing
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Benjamin Young takes a look at some of the highlights from Tim Berners-Lee’s 1989 proposal “Information Management” and focuses them on the world of publishing.
Are we biased towards long books?
- March 24, 2017
Journalist Hillary Frey spent a year with her company Matter Studios trying to understand why the publishing industry has shied away from fast, timely reads, and searching for ways to produce them.
Encouraging grassroots innovation at a legacy publisher
- April 1, 2016
When you’re working at a big publisher, what kinds of innovation can you introduce in ebook/digital processes while still keeping up with the day-to-day work?
BookNet’s Pamela Millar presents all the new and upcoming projects (like Loan Stars) that are innovating to help publishers and libraries work together towards their common goal: getting books into the hands of readers.
Publishing in the age of globalization: The wonderful, the worrisome, and what’s next
- March 12, 2015
In a rapid-fire overview of the global publishing landscape, Ed Nawotka, considers the macro-trends and some of the micro-trends at play.
As more and more publishing houses bring in talented digital employees there’s a likely clash of cultures on the horizon.
Keith Fretz (Scholastic) explores three main components of a successful transmedia property: attracting and retaining interest, using usage data to inform your product, and maintaining a vibrant community.
Brian O’Leary explores how conversion architectures work and how they apply to current—and, more importantly, future—book content models
Engaging everyone: A case study from Orca Book Publishers
- March 12, 2015
Melanie Jeffs (Orca Book Publishers) will examine how engagement, with customers as well as with staff and authors, can inform content generation and lead to successful marketing strategies.
Wattpad and Sourcebooks have tested out a number of publishing experiments together, and in this session, they reveal what they’ve learned.
Supersize your sales data basics by looking at how successful businesses leverage their data, how to use numbers to answer your questions, and how use your data for experimentation and flexibility.