Ashleigh Gardner dives deep into case studies and explores how Wattpad approaches data and discovery to identify hidden stories that translate into publishing success.
Publishing
72 results
Are we biased towards long books?
- March 24, 2017
Journalist Hillary Frey spent a year with her company Matter Studios trying to understand why the publishing industry has shied away from fast, timely reads, and searching for ways to produce them.
BookNet’s Pamela Millar presents all the new and upcoming projects (like Loan Stars) that are innovating to help publishers and libraries work together towards their common goal: getting books into the hands of readers.
Encouraging grassroots innovation at a legacy publisher
- April 1, 2016
When you’re working at a big publisher, what kinds of innovation can you introduce in ebook/digital processes while still keeping up with the day-to-day work?
Keith Fretz (Scholastic) explores three main components of a successful transmedia property: attracting and retaining interest, using usage data to inform your product, and maintaining a vibrant community.
As more and more publishing houses bring in talented digital employees there’s a likely clash of cultures on the horizon.
Publishing in the age of globalization: The wonderful, the worrisome, and what’s next
- March 12, 2015
In a rapid-fire overview of the global publishing landscape, Ed Nawotka, considers the macro-trends and some of the micro-trends at play.
Engaging everyone: A case study from Orca Book Publishers
- March 12, 2015
Melanie Jeffs (Orca Book Publishers) will examine how engagement, with customers as well as with staff and authors, can inform content generation and lead to successful marketing strategies.
Brian O’Leary explores how conversion architectures work and how they apply to current—and, more importantly, future—book content models
What talents and sensibilities must publishers seek, and should they be hiring from outside industries, cultivating those skills in-house, investing in educational programs, or all three?
Using a combination of improved data input and CataList’s excellent edit function, you can quickly and easily take the data you have and make your CataList pages informative, beautiful, and clean.
Richard Nash explains how the publishing business is shifting from manufacturing to service, a change vastly more disruptive but also offering vastly greater opportunity than the shift from print to digital.