Brian O’Leary explores how conversion architectures work and how they apply to current—and, more importantly, future—book content models
Publishing
89 results
Engaging everyone: A case study from Orca Book Publishers
- March 12, 2015
Melanie Jeffs (Orca Book Publishers) will examine how engagement, with customers as well as with staff and authors, can inform content generation and lead to successful marketing strategies.
Using a combination of improved data input and CataList’s excellent edit function, you can quickly and easily take the data you have and make your CataList pages informative, beautiful, and clean.
Richard Nash explains how the publishing business is shifting from manufacturing to service, a change vastly more disruptive but also offering vastly greater opportunity than the shift from print to digital.
Learn how over 250 publishers, indie authors, and small presses are incorporating NetGalley into their marketing and publicity activities.
As publishers, we’ve become experts at managing change, and in some cases we’ve come to embrace it. We’re no longer just experimenting; we’re strategizing and planning for the future.
Wattpad and Sourcebooks have tested out a number of publishing experiments together, and in this session, they reveal what they’ve learned.
Supersize your sales data basics by looking at how successful businesses leverage their data, how to use numbers to answer your questions, and how use your data for experimentation and flexibility.
What talents and sensibilities must publishers seek, and should they be hiring from outside industries, cultivating those skills in-house, investing in educational programs, or all three?
Future-proofing publishing: Lightweight technologies publishers should be watching right now
- March 7, 2013
Robert Wheaton talks about some lightweight technologies that publishers should be watching.
Sales analysis workshop
- March 6, 2013
Erin Creasey runs a sales analysis workshop.
Self publishing and new opportunities in the book publishing sphere.