Transmedia success: Striking a balance between books, games, and community

March 12, 2015

Keith Fretz of Scholastic US explores three main components of a successful transmedia property: attracting and retaining interest with gamification, using usage data to inform the evolution of your product, and building and maintaining a vibrant community.

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Transmedia success: Striking a balance between books, games, and community

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Transmedia success

What do you get when you combine the power of kids’ books with games and online communities? If you’re Scholastic US, you get a transmedia property that results in a bestselling series, and millions of kids engaging with your content.

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