- March 12, 2015
Keith Fretz of Scholastic US explores three main components of a successful transmedia property: attracting and retaining interest with gamification, using usage data to inform the evolution of your product, and building and maintaining a vibrant community.
More resources related to this session
Transmedia success: Striking a balance between books, games, and community
What do you get when you combine the power of kids’ books with games and online communities? If you’re Scholastic US, you get a transmedia property that results in a bestselling series, and millions of kids engaging with your content.