Alex Jansen discusses the difficulties, successes and the workflows of producing Pop Sandbox’s highly original works. He also shares insights and lessons learned on integrating narrative and interactivity.
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Monique Trottier will teach you how to find out what marketing tactics sell books and, ultimately, where online marketing fits into the P&L.
Breaking the page without hurting the reader
- October 18, 2011
Watch this video to learn about how to optimize enhanced digital content, what to keep, what to omit, and why these strategies work
Colin Robinson (OR Books) explains how platform agnosticism, POD, and leading-edge online promotion are the keys to surviving the paradigm shift affecting publishing today.
How do you know if your experiments with free digital content are working
Bob Miller (Workman Publishing) discusses risk in publishing and new publishing models.
A lifetime of reading in your pocket: Lessons learned from Stanza, the iPhone eReader
- March 12, 2009
Neelan Choksi will highlight the lessons learned after launching Stanza.
Bookselling on the web: Two independent innovators explore online book publishing, retailing and promotion
- March 25, 2010
Mark Coker (Smashwords) shares four big trends shaping the future of bookselling on the web, while Len Vlhaos (American Booksellers Association and Indiebound) talks about independent local bookstores.
Neil De Young and Mike Smith share what the transition to the IDPF epub standard has been like for Hachette as well as a wider view of the current ePub landscape.
Has content outgrown its covers?
- March 25, 2010
How can publishers reimagine themselves digitally? Deanna McFadden (HarperCollins Canada) explores opportunities in digital publishing, digital formats, and more.
Mike O’Connor discusses the tools book publishers need to adapt in this new environment and the advantages and disadvantages of a variety of new business models.
Lessons learned from Kobo and Shortcovers: A year in the life of the what and how of selling ebooks
- March 25, 2010
Data-driven, this session by Michael Tamblyn (Kobo) breaks down the lessons they’ve learned after one year of selling ebooks on Shortcovers.