- March 8, 2012
Liz Ross tells us how publishers and booksellers can use geolocal marketing to redefine the path to purchase. "Showrooming", when consumers browse at brick-and-mortar stores but purchase through an online retailer, is a widespread issue in the retail industry. Ross explains how GPS and location information can provide consumer insight and be used to create tactics that lead to customer loyalty even in today's turbulent marketplace.