What happens when you set it free? Experimenting with content give-aways

  • March 12, 2009
How do you know if your experiments with free digital content are working? Brian O'Leary, O'Reilly Media and Random House began a project in 2008 to characterize the “free” universe, catalog and assess recent experiments, and to establish ways to measure the benefit or cost of free distribution. In this session, Brian will report on the initial phase of this ongoing study, including a preliminary model of where and when free distribution works.

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What Happens When You Set It Free?

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