Games and gamification

  • March 8, 2012
More than ever, publishers need to explore new ways of repurposing content. Whether it be to attract a new readership, reward and retain an existing audience or create a new revenue stream, the emerging field of gamification is a promising avenue for publishers. But in order to delve in, having a good understanding of possible media and platforms is essential to making a wise investment and building strong partnerships. At Tech Forum 2012, gaming expert, Jon Ingold, discussed what games are, why they work, and what makes for a good one. Watch this video to learn how gaming can help publishers (and other players) bring their content to the market.
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