Content Library
A first-hand look at how these publishers designed content marketing strategies tailored to their audiences’ needs, with detailed case studies showing what worked and what didn’t (and why).
Encouraging grassroots innovation at a legacy publisher
- April 1, 2016
When you’re working at a big publisher, what kinds of innovation can you introduce in ebook/digital processes while still keeping up with the day-to-day work?
Everything you wanted to ask a retailer about pricing but your legal department was afraid to ask
- April 1, 2016
As the agency pricing model continues to become the norm Ryan O’Sullivan (Kobo) reveals learnings from Kobo’s experiences as an international retailer.
Lucy Scinocca gives a guided tour through Harlequin’s MyRewards loyalty program, including what the team has learned in their first year of building brand ambassadors.
Humanize the reader: Innovation from neuroscience
- April 1, 2016
The future of innovative book-marketing campaigns relies heavily on understanding not only what your reader says they prefer, but also the reason why they make a selection.
Keeping up with digital natives
- April 1, 2016
You may think you’ve got a handle on the millennial demographic and their general habits and buying preferences, but do you really understand them?
Join Joshua Tallent as he explains how the publishing marketplace is evolving, with clear examples and advice that will help you expand your reach and bring more discoverability to your titles around the world.
New book tech show & tell
- April 1, 2016
Get ready to geek out with fellow book enthusiasts who have shared their company’s recent innovations.
The CataList team has been working hard to deliver new and improved ways to promote, sell, browse, and order books online.
Neha Thanki presents a new-and-improved SalesData released this year, featuring faster processing, more detailed and customizable reporting, and a highly user-friendly interface.
BookNet’s Pamela Millar presents all the new and upcoming projects (like Loan Stars) that are innovating to help publishers and libraries work together towards their common goal: getting books into the hands of readers.
It’s been a big year for standards, from the rollout of ONIX 3.0 to the new BISAC codes for young adult books. Are you up-to-date?