In this session from Ariel Hudnall, marketers at every end of the book supply chain will learn best practices for this deeply volatile time in online marketing.
Marketing
44 results
The ripple effect of romance: How to leverage trending subjects
- February 26, 2026
A group of industry professionals shares insights into the impact of the romance boom.
Applying content marketing hacks from Tech to Publishing
- April 4, 2023
This webinar will show you how to create meaningful content marketing plans that maximize your impact while taking into account your time and budget-strapped realities.
Social media experts from five Canadian publishing houses share what goes on behind the scenes.
Let’s judge a book by its cover: A panel about book cover design
- September 15, 2022
The best and brightest cover designers working today (and one bookseller) debate what makes good design.
What makes #BookTokers tick: Everything publishers need to know
- February 17, 2022
This panel of successful BookTokers shares insights into how they choose the books they feature in their videos, what they wish publishers knew before approaching them for partnerships, and more.
Part two of our conversation with this panel of BookTokers continues the discussion and addresses unanswered audience questions from part one.
Pre-publication trends: Using early data to refine launch strategies
- February 25, 2020
This presentation will show publishers how to use pre-order data to focus or hone their sales and marketing efforts, amplify pre-order buzz, and generate more sales on publication.
Using Thema and ONIX to boost discoverability
- July 8, 2020
EDItEUR’s Chris Saynor explains how publishers can make best use of Thema and ONIX to boost the visibility of Canada’s diverse range of writers both domestically and internationally.
In this session, Joshua Tallent will explain why metadata is important, how it is utilized by retailers, and how you can address the challenges you and other publishers encounter on a daily basis.
This presentation is for anyone who has been thinking about starting a podcast but is unsure where to start or even if it’s a good idea for your organization’s audience and objectives.
Metadata, agilist, and consensus: How to build excitement, make agile changes, and consolidate
- March 20, 2019
Keely Kundell and Brendan Flattery (Harlequin) talk about their new module for metadata that will revolutionize the way they reach consumers, market their books, maximize data integrity, and optimize data at scale.