The ripple effect of romance: How to leverage trending subjects

Even before "Heated Rivalry" took over our social media feeds and bookstore’s shelves, the romance category was trending and thriving. We’re bringing together a group of industry professionals who will share their insights into the ripple effects of romance’s meteoric rise. Together, they’ll go over the opportunities this boom brings, the surprising ways they’re leveraging the trend beyond romance titles, and the role of metadata in helping readers, booksellers, and librarians find the perfect match for the trend of the moment. They’ll also share how they keep their finger on the pulse of emerging trends and the lessons they’ve learned from romance’s rise that can be applied to what might be coming next.