Colin Robinson (OR Books) explains how platform agnosticism, POD, and leading-edge online promotion are the keys to surviving the paradigm shift affecting publishing today.
Bookselling
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How consumers buy continues to evolve. Consumers have never been so powerful, and they’ve never been so connected.
Liz Ross tells us how publishers and booksellers can use geolocal marketing to redefine the path to purchase.
Michael Serbinis (Indigo) shares how Shortcovers is designed to be more than just another eBookstore and how readers are responding to reading digitally.
Bookselling on the web: Two independent innovators explore online book publishing, retailing and promotion
- March 25, 2010
Mark Coker (Smashwords) shares four big trends shaping the future of bookselling on the web, while Len Vlhaos (American Booksellers Association and Indiebound) talks about independent local bookstores.