It’s not just the book industry that’s dealing with a challenging retail landscape: across the country, retailers are grappling with consolidation in the trade, the shift to online shopping, and more.
Bookselling
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This workshop will feature an a cross-section of ebook retailers discussing successes/fails they see at ebook ingestion, what makes their work easier, and common problems.
Engaging everyone: A case study from Orca Book Publishers
- March 12, 2015
Melanie Jeffs (Orca Book Publishers) will examine how engagement, with customers as well as with staff and authors, can inform content generation and lead to successful marketing strategies.
In this presentation, Nathan Maharaj (Kobo) weighs in on what Kobo has learned about the relationship between price points and reading habits.
The challenge of ebook discoverability in a print world
- March 8, 2012
Evan Schnittman (Bloomsbury) talks about why bestsellers dominate ebook sales and why the longtail is a long way from a reality for ebooks.
Building a better online bookstore with BNC BiblioShare
- March 5, 2014
BookNet Canada is developing a Shopify plugin that will pull rich bibliographic data from BiblioShare into Shopify, allowing small businesses access to the same data available to larger retailers.
Colin Robinson (OR Books) explains how platform agnosticism, POD, and leading-edge online promotion are the keys to surviving the paradigm shift affecting publishing today.
How consumers buy continues to evolve. Consumers have never been so powerful, and they’ve never been so connected.
Liz Ross tells us how publishers and booksellers can use geolocal marketing to redefine the path to purchase.
Hugh McGuire (BookOven) and Mark Lefebvre (Titles Bookstore) explore how to improve the book supply chain, from publishing to bookselling.
Understanding BookServer: The power to find, buy or borrow any digital book in any format at any time
- March 25, 2010
Peter Brantley (Internet Archives) explains how BookServer boosts the discoverability, sale, and loan of digital books.
Michael Serbinis (Indigo) shares how Shortcovers is designed to be more than just another eBookstore and how readers are responding to reading digitally.