Larissa Walker (Harlequin) gives a peek at their video marketing strategy: how to boost your online marketing campaigns, drive user engagement, and increase ROI with dynamic, integrated video content.
book discoverability
Your marketing message lives in your metadata, and that message should be clear. This session offers real-life examples for enhancing your ONIX data, avoiding common missteps, and minding best practice.
This session will give you deeper insights into what keywords are, how they work, and what you can do to join the keywords revolution.
Discover tactics and strategies you can bring back to your marketing, publicity, and sales teams to help them create influential conversations that will lead to recommendations and, ultimately, sales.
Ashleigh Gardner dives deep into case studies and explores how Wattpad approaches data and discovery to identify hidden stories that translate into publishing success.
Take a deep dive into the mysterious world of Amazon keywords using lessons learned from one publisher’s journey to uncover the online retailer’s inner workings and enhance discoverability.
Discoverability is alive and well; what’s dead is the notion of a single user experience of any discovery journey.
Get ready to geek out with fellow book enthusiasts who have shared their company’s recent innovations.
The We Read Too app showcases children’s and YA books written by and for people of colour. Kaya Thomas shares why she created it and how the publishers can reach audiences of colour.
Lucy Scinocca gives a guided tour through Harlequin’s MyRewards loyalty program, including what the team has learned in their first year of building brand ambassadors.
Keith Fretz (Scholastic) explores three main components of a successful transmedia property: attracting and retaining interest, using usage data to inform your product, and maintaining a vibrant community.
Melanie Jeffs (Orca Book Publishers) will examine how engagement, with customers as well as with staff and authors, can inform content generation and lead to successful marketing strategies.