Melanie Jeffs (Orca Book Publishers) will examine how engagement, with customers as well as with staff and authors, can inform content generation and lead to successful marketing strategies.
book discoverability
Learn how over 250 publishers, indie authors, and small presses are incorporating NetGalley into their marketing and publicity activities.
Learn about the different kinds of book recommendation engines are out there, how they work and what went into the creation of Discovereads
Peter Brantley (Internet Archives) explains how BookServer boosts the discoverability, sale, and loan of digital books.
Patrick Brown (Goodreads) will discuss lessons learned in the community building business, including what role publishers can play in online discussions.
How consumers buy continues to evolve. Consumers have never been so powerful, and they’ve never been so connected.
Michael Serbinis (Indigo) shares how Shortcovers is designed to be more than just another eBookstore and how readers are responding to reading digitally.