Liz Ross tells us how publishers and booksellers can use geolocal marketing to redefine the path to purchase.
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Insight into Sesame Workshop’s experience creating Sesame Street ebooks and apps as well as their global expansion in digital media.
Laura Dawson walks us through the publishing process from acquisition to final sale, demonstrating the output of metadata at each stage of the process.
The challenge of ebook discoverability in a print world
- March 8, 2012
Evan Schnittman (Bloomsbury) talks about why bestsellers dominate ebook sales and why the longtail is a long way from a reality for ebooks.
Learn about the different kinds of book recommendation engines are out there, how they work and what went into the creation of Discovereads
Breaking the page without hurting the reader
- October 18, 2011
Watch this video to learn about how to optimize enhanced digital content, what to keep, what to omit, and why these strategies work
Alex Jansen discusses the difficulties, successes and the workflows of producing Pop Sandbox’s highly original works. He also shares insights and lessons learned on integrating narrative and interactivity.
Monique Trottier will teach you how to find out what marketing tactics sell books and, ultimately, where online marketing fits into the P&L.
Colin Robinson (OR Books) explains how platform agnosticism, POD, and leading-edge online promotion are the keys to surviving the paradigm shift affecting publishing today.
Patrick Brown (Goodreads) will discuss lessons learned in the community building business, including what role publishers can play in online discussions.