Join Colleen Cunningham as she shares how F+W is introducing consistent tagging to editorial and production staff.
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As more and more publishing houses bring in talented digital employees there’s a likely clash of cultures on the horizon.
The beauty behind ebooks: CSS
- March 10, 2015
This workshop will reveal practical use cases for designing an ebook with CSS.
An overview of how Unbound uses JavaScript to solve (and create) problems in ebook production.
A first-hand look at how these publishers designed content marketing strategies tailored to their audiences’ needs, with detailed case studies showing what worked and what didn’t (and why).
Brian O’Leary explores how conversion architectures work and how they apply to current—and, more importantly, future—book content models
Ebook accessibility tools and best practices: Mysteries of accessible apps and device features revealed
- March 10, 2015
A demonstration and discussion of how people with visual, hearing, physical, and/or cognitive disabilities really use accessibility software and features on mobile devices and computers.
Engaging everyone: A case study from Orca Book Publishers
- March 12, 2015
Melanie Jeffs (Orca Book Publishers) will examine how engagement, with customers as well as with staff and authors, can inform content generation and lead to successful marketing strategies.
There are three iron laws of the information age: creativity, freedom, and business. You can’t attain any kind of sustained commercial, creative success without understanding these laws.
Learn how Big Five and independent publishers have attempted poetry on small screens, and leave with practical tips and techniques for your own clients.
Opting out of FXL
- March 10, 2015
Fixed-layout is a print-replica format that serves certain kinds of content really well. But let’s talk about why and how to opt out of this limited format.
Kevin Ashton draws on his experience as a bookseller, author, marketer, and leader of the “Internet of Things,” to provide guidance and reassurance to help you survive the coming Ebookalypse.