Tag sale! A case study in starting and selling semantic tagging

Publishers today need to prepare content for multiple formats--print, digital, web. How to bridge these different formats? Tagging! How to implement the tagging? People! Where does the tagging happen? Workflows! Join Colleen Cunningham as she shares how F+W is introducing consistent tagging to editorial and production staff with the introduction of their new CMS. Colleen will share how they are developing their tagging structure, how they are training staff and embracing this change, and how it is being incorporated into their daily workflows.