Content Library
Liz Ross tells us how publishers and booksellers can use geolocal marketing to redefine the path to purchase.
Games and gamification
- March 8, 2012
Jon Ingold discusses what games are, why they work, and what makes for a good one. Watch this video to learn how gaming can help publishers (and other players) bring their content to the market.
EPUB 3 and accessibility
- March 8, 2012
As publishers get deeper into digital, accessible data is not a niche but an imperative.
Accessibility best practices
- March 8, 2012
Sarah Hilderley shares the best practices that can make content accessible to people with reading disabilities.
The transmedia revolution
- March 24, 2011
In this interactive session, we examine the explosive growth of enhanced e-books and book apps and the new storytelling techniques now available.
The in-house digital shift
- March 24, 2011
How will current business models, organizational structures and job descriptions change to meet the demands of a new way of doing business?
The early adoption of new tools
- March 24, 2011
It seems like everyday a new digital tool is created for the book industry. This panel looks at three of the most significant: ecatalogues, egalleys and video.
How consumers buy continues to evolve. Consumers have never been so powerful, and they’ve never been so connected.
Patrick Brown (Goodreads) will discuss lessons learned in the community building business, including what role publishers can play in online discussions.
Colin Robinson (OR Books) explains how platform agnosticism, POD, and leading-edge online promotion are the keys to surviving the paradigm shift affecting publishing today.
Breaking the page without hurting the reader
- October 18, 2011
Watch this video to learn about how to optimize enhanced digital content, what to keep, what to omit, and why these strategies work