Journalist Hillary Frey spent a year with her company Matter Studios trying to understand why the publishing industry has shied away from fast, timely reads, and searching for ways to produce them.
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Discoverability is alive and well; what’s dead is the notion of a single user experience of any discovery journey.
Looking at recent research on sales trends, consumer behaviour, digital publishing, and more, Noah Genner offers data-driven, actionable insights to better inform your next business decision.
Take a deep dive into the mysterious world of Amazon keywords using lessons learned from one publisher’s journey to uncover the online retailer’s inner workings and enhance discoverability.
The We Read Too app showcases children’s and YA books written by and for people of colour. Kaya Thomas shares why she created it and how the publishers can reach audiences of colour.
When you’re working at a big publisher, what kinds of innovation can you introduce in ebook/digital processes while still keeping up with the day-to-day work?
As the agency pricing model continues to become the norm Ryan O’Sullivan (Kobo) reveals learnings from Kobo’s experiences as an international retailer.
Lucy Scinocca gives a guided tour through Harlequin’s MyRewards loyalty program, including what the team has learned in their first year of building brand ambassadors.
The future of innovative book-marketing campaigns relies heavily on understanding not only what your reader says they prefer, but also the reason why they make a selection.
You may think you’ve got a handle on the millennial demographic and their general habits and buying preferences, but do you really understand them?
Join Joshua Tallent as he explains how the publishing marketplace is evolving, with clear examples and advice that will help you expand your reach and bring more discoverability to your titles around the world.
Get ready to geek out with fellow book enthusiasts who have shared their company’s recent innovations.