This session will give you deeper insights into what keywords are, how they work, and what you can do to join the keywords revolution.
tech forum
As the publication of diverse books moves from “latest trend” to business priority, sales reps, marketers, and retailers need tools and strategies to effectively sell these books.
Ashleigh Gardner dives deep into case studies and explores how Wattpad approaches data and discovery to identify hidden stories that translate into publishing success.
Journalist Hillary Frey spent a year with her company Matter Studios trying to understand why the publishing industry has shied away from fast, timely reads, and searching for ways to produce them.
Discoverability is alive and well; what’s dead is the notion of a single user experience of any discovery journey.
Looking at recent research on sales trends, consumer behaviour, digital publishing, and more, Noah Genner offers data-driven, actionable insights to better inform your next business decision.
Take a deep dive into the mysterious world of Amazon keywords using lessons learned from one publisher’s journey to uncover the online retailer’s inner workings and enhance discoverability.
Lucy Scinocca gives a guided tour through Harlequin’s MyRewards loyalty program, including what the team has learned in their first year of building brand ambassadors.
The future of innovative book-marketing campaigns relies heavily on understanding not only what your reader says they prefer, but also the reason why they make a selection.
You may think you’ve got a handle on the millennial demographic and their general habits and buying preferences, but do you really understand them?
Join Joshua Tallent as he explains how the publishing marketplace is evolving, with clear examples and advice that will help you expand your reach and bring more discoverability to your titles around the world.
Get ready to geek out with fellow book enthusiasts who have shared their company’s recent innovations.