In this webinar you’ll learn the best practices for using BISAC to classify book content, uncover recent codelist updates, and discover how new subject codes are introduced.
online retailers
Using the context of his experience as both a publisher and within an all-you-can-read service, Nathan Hull will explore why providing less choice might actually be of more value to the reader.
In addition to a general overview of ebook testing and support at Kobo, this presentation provides some historical context for how processes and reading platforms have evolved at Kobo over the years.
Discoverability is alive and well; what’s dead is the notion of a single user experience of any discovery journey.
Many publishers are interested in bundling ebooks and print books, but don’t know where to start. Mary Alice Elcock (BitLit) presents insights into the book bundling market.
Brian O’Leary explores how conversion architectures work and how they apply to current—and, more importantly, future—book content models
This workshop will feature an a cross-section of ebook retailers discussing successes/fails they see at ebook ingestion, what makes their work easier, and common problems.
Evan Schnittman (Bloomsbury) talks about why bestsellers dominate ebook sales and why the longtail is a long way from a reality for ebooks.
BookNet Canada is developing a Shopify plugin that will pull rich bibliographic data from BiblioShare into Shopify, allowing small businesses access to the same data available to larger retailers.
Liz Ross tells us how publishers and booksellers can use geolocal marketing to redefine the path to purchase.
Michael Serbinis (Indigo) shares how Shortcovers is designed to be more than just another eBookstore and how readers are responding to reading digitally.
Mark Coker (Smashwords) shares four big trends shaping the future of bookselling on the web, while Len Vlhaos (American Booksellers Association and Indiebound) talks about independent local bookstores.