Insight into Sesame Workshop’s experience creating Sesame Street ebooks and apps as well as their global expansion in digital media.
2012
Laura Dawson walks us through the publishing process from acquisition to final sale, demonstrating the output of metadata at each stage of the process.
Evan Schnittman (Bloomsbury) talks about why bestsellers dominate ebook sales and why the longtail is a long way from a reality for ebooks.
Learn about the different kinds of book recommendation engines are out there, how they work and what went into the creation of Discovereads
Sarah Hilderley shares the best practices that can make content accessible to people with reading disabilities.
Laura Hazard Owen gives us a feel for the e-single landscape. Learn about the major players so far, their business models, the products and the trends.
As publishers get deeper into digital, accessible data is not a niche but an imperative.
Jon Ingold discusses what games are, why they work, and what makes for a good one. Watch this video to learn how gaming can help publishers (and other players) bring their content to the market.
Liz Ross tells us how publishers and booksellers can use geolocal marketing to redefine the path to purchase.