Keeping up with digital natives
- April 1, 2016
You may think you’ve got a handle on the millennial demographic and their general habits and buying preferences, but do you really understand them?
You may think you’ve got a handle on the millennial demographic and their general habits and buying preferences, but do you really understand them?
Find out where the industry stands today and where it may be heading in regards to digital distribution, preferred devices, ebook revenue and pricing, and more.
BookNet Canada’s Noah Genner presents consumer data on how millennials consume books, including where they’re shopping, which formats they prefer, and how they’re discovering new titles.
Fresh off the research presses, an update on how the average Canadian spends their free time, including how often they read, what devices and formats they prefer, how often they read book reviews, and more.
It’s not just the book industry that’s dealing with a challenging retail landscape: across the country, retailers are grappling with consolidation in the trade, the shift to online shopping, and more.
In this session, Noah Genner will present some of BookNet’s recent research, including not-yet-released stats.
In this presentation, Nathan Maharaj (Kobo) weighs in on what Kobo has learned about the relationship between price points and reading habits.
How well do you know the Canadian book buyer? At this session, BookNet Canada’s Noah Genner and Pamela Millar present key findings from BNC’s recent consumer research studies.
How do we respond to the narrowing of the reader-writer gap engendered by the internet’s plurality of communities? The only way we can: by trying to understand the change.
Books are set to become the next big forum for public thinking — as readers begin sharing their ideas and arguing in the margins. How will this transform the way we read, discover, and enjoy books?
Len Vlahos (BISG) highlights results from Student Attitude reports, diving deep into how U.S. college students acquire, use, and interact with course material in both print and digital format.
Insight into Sesame Workshop’s experience creating Sesame Street ebooks and apps as well as their global expansion in digital media.