Content Library
Breaking the page without hurting the reader
- October 18, 2011
Watch this video to learn about how to optimize enhanced digital content, what to keep, what to omit, and why these strategies work
Alex Jansen discusses the difficulties, successes and the workflows of producing Pop Sandbox’s highly original works. He also shares insights and lessons learned on integrating narrative and interactivity.
Monique Trottier will teach you how to find out what marketing tactics sell books and, ultimately, where online marketing fits into the P&L.
Colin Robinson (OR Books) explains how platform agnosticism, POD, and leading-edge online promotion are the keys to surviving the paradigm shift affecting publishing today.
Patrick Brown (Goodreads) will discuss lessons learned in the community building business, including what role publishers can play in online discussions.
How consumers buy continues to evolve. Consumers have never been so powerful, and they’ve never been so connected.
The early adoption of new tools
- March 24, 2011
It seems like everyday a new digital tool is created for the book industry. This panel looks at three of the most significant: ecatalogues, egalleys and video.
The in-house digital shift
- March 24, 2011
How will current business models, organizational structures and job descriptions change to meet the demands of a new way of doing business?
The transmedia revolution
- March 24, 2011
In this interactive session, we examine the explosive growth of enhanced e-books and book apps and the new storytelling techniques now available.
Bob Miller (Workman Publishing) discusses risk in publishing and new publishing models.
Bookselling on the web: Two independent innovators explore online book publishing, retailing and promotion
- March 25, 2010
Mark Coker (Smashwords) shares four big trends shaping the future of bookselling on the web, while Len Vlhaos (American Booksellers Association and Indiebound) talks about independent local bookstores.
Has content outgrown its covers?
- March 25, 2010
How can publishers reimagine themselves digitally? Deanna McFadden (HarperCollins Canada) explores opportunities in digital publishing, digital formats, and more.