Jon Ingold discusses what games are, why they work, and what makes for a good one. Watch this video to learn how gaming can help publishers (and other players) bring their content to the market.
tech forum
Hugh McGuire (BookOven) and Mark Lefebvre (Titles Bookstore) explore how to improve the book supply chain, from publishing to bookselling.
Liz Ross tells us how publishers and booksellers can use geolocal marketing to redefine the path to purchase.
Peter Brantley (Internet Archives) explains how BookServer boosts the discoverability, sale, and loan of digital books.
Join Marshall Kay (RFID Sherpas) as he shows how you can use RFID to increase the accuracy, effiency, and visbility of book inventories.
Alex Jansen discusses the difficulties, successes and the workflows of producing Pop Sandbox’s highly original works. He also shares insights and lessons learned on integrating narrative and interactivity.
Monique Trottier will teach you how to find out what marketing tactics sell books and, ultimately, where online marketing fits into the P&L.
Watch this video to learn about how to optimize enhanced digital content, what to keep, what to omit, and why these strategies work
Colin Robinson (OR Books) explains how platform agnosticism, POD, and leading-edge online promotion are the keys to surviving the paradigm shift affecting publishing today.
Patrick Brown (Goodreads) will discuss lessons learned in the community building business, including what role publishers can play in online discussions.
How consumers buy continues to evolve. Consumers have never been so powerful, and they’ve never been so connected.
It seems like everyday a new digital tool is created for the book industry. This panel looks at three of the most significant: ecatalogues, egalleys and video.