Alex Jansen discusses the difficulties, successes and the workflows of producing Pop Sandbox’s highly original works. He also shares insights and lessons learned on integrating narrative and interactivity.
tech forum
Monique Trottier will teach you how to find out what marketing tactics sell books and, ultimately, where online marketing fits into the P&L.
Watch this video to learn about how to optimize enhanced digital content, what to keep, what to omit, and why these strategies work
Colin Robinson (OR Books) explains how platform agnosticism, POD, and leading-edge online promotion are the keys to surviving the paradigm shift affecting publishing today.
Patrick Brown (Goodreads) will discuss lessons learned in the community building business, including what role publishers can play in online discussions.
How consumers buy continues to evolve. Consumers have never been so powerful, and they’ve never been so connected.
It seems like everyday a new digital tool is created for the book industry. This panel looks at three of the most significant: ecatalogues, egalleys and video.
Neil De Young and Mike Smith share what the transition to the IDPF epub standard has been like for Hachette as well as a wider view of the current ePub landscape.
How can publishers reimagine themselves digitally? Deanna McFadden (HarperCollins Canada) explores opportunities in digital publishing, digital formats, and more.
Mike O’Connor discusses the tools book publishers need to adapt in this new environment and the advantages and disadvantages of a variety of new business models.
Data-driven, this session by Michael Tamblyn (Kobo) breaks down the lessons they’ve learned after one year of selling ebooks on Shortcovers.
Susan Danziger (DailyLit discusses her experience with different business models, including sponsorships, advertising, and paid books.