Hugh McGuire (BookOven) and Mark Lefebvre (Titles Bookstore) explore how to improve the book supply chain, from publishing to bookselling.
tech forum
Liz Ross tells us how publishers and booksellers can use geolocal marketing to redefine the path to purchase.
Peter Brantley (Internet Archives) explains how BookServer boosts the discoverability, sale, and loan of digital books.
Join Marshall Kay (RFID Sherpas) as he shows how you can use RFID to increase the accuracy, effiency, and visbility of book inventories.
Alex Jansen discusses the difficulties, successes and the workflows of producing Pop Sandbox’s highly original works. He also shares insights and lessons learned on integrating narrative and interactivity.
Monique Trottier will teach you how to find out what marketing tactics sell books and, ultimately, where online marketing fits into the P&L.
Watch this video to learn about how to optimize enhanced digital content, what to keep, what to omit, and why these strategies work
Colin Robinson (OR Books) explains how platform agnosticism, POD, and leading-edge online promotion are the keys to surviving the paradigm shift affecting publishing today.
How do you know if your experiments with free digital content are working
Bob Miller (Workman Publishing) discusses risk in publishing and new publishing models.
Neelan Choksi will highlight the lessons learned after launching Stanza.
Mark Coker (Smashwords) shares four big trends shaping the future of bookselling on the web, while Len Vlhaos (American Booksellers Association and Indiebound) talks about independent local bookstores.