Content Library
Monique Trottier will teach you how to find out what marketing tactics sell books and, ultimately, where online marketing fits into the P&L.
Alex Jansen discusses the difficulties, successes and the workflows of producing Pop Sandbox’s highly original works. He also shares insights and lessons learned on integrating narrative and interactivity.
Join Marshall Kay (RFID Sherpas) as he shows how you can use RFID to increase the accuracy, effiency, and visbility of book inventories.
Understanding BookServer: The power to find, buy or borrow any digital book in any format at any time
- March 25, 2010
Peter Brantley (Internet Archives) explains how BookServer boosts the discoverability, sale, and loan of digital books.
Hugh McGuire (BookOven) and Mark Lefebvre (Titles Bookstore) explore how to improve the book supply chain, from publishing to bookselling.
Dominique Raccah (Sourcebooks) guides you to transform your publishing company through innovation and digital entrepreneurship.
How has the publishing supply chain revolutionized? What’s next? Discover how publishers can move from gatekeeping to partnerships in this session by Richard Nash.
Open source EPUB: Digital books
- March 25, 2010
Liza Daly (Threepress Consulting) thinks about reading engines, digital book formats, and new opportunities.
In this double lecture, Ian Barker (Symtext) and Mark Scott (BookRiff) each explore what it means to create one book from many.
Lessons learned from Kobo and Shortcovers: A year in the life of the what and how of selling ebooks
- March 25, 2010
Data-driven, this session by Michael Tamblyn (Kobo) breaks down the lessons they’ve learned after one year of selling ebooks on Shortcovers.
Has content outgrown its covers?
- March 25, 2010
How can publishers reimagine themselves digitally? Deanna McFadden (HarperCollins Canada) explores opportunities in digital publishing, digital formats, and more.
Bookselling on the web: Two independent innovators explore online book publishing, retailing and promotion
- March 25, 2010
Mark Coker (Smashwords) shares four big trends shaping the future of bookselling on the web, while Len Vlhaos (American Booksellers Association and Indiebound) talks about independent local bookstores.