ebook UX: Bringing user experience design into the picture

UX (User Experience) refers to research and design in product development, especially in digital and interactive development. Book publishers have never really had to pay much attention to UX: in their industry, the customers already know how to use the product, and the basic specs of that product have not changed for centuries. Until recently. Now publishers often see their product intermediated, transmuted, mashed-up, and mangled. Customers find they need to learn new behaviours and skills to do what seemed to come so naturally before. How can UX R&D work in digital publishing, and how can we use it to improve our products and processes?