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Shilpa Raikar

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What makes #BookTokers tick: Everything publishers need to know

Bookselling
Marketing
Publishing

Video

February 17, 2022

This panel of successful BookTokers shares insights into how they choose the books they feature in their videos, what they wish publishers knew before approaching them for partnerships, and more.

What makes #BookTokers tick part two: Even more of what publishers need to know

Bookselling
Marketing
Publishing

Video

March 29, 2022

Part two of our conversation with this panel of BookTokers continues the discussion and addresses unanswered audience questions from part one.

Tech Forum is hosted by BookNet Canada, a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Visit our site.

BookNet Canada acknowledges that its operations are remote and our colleagues contribute their work from the traditional territories of the Mississaugas of the Credit, the Anishinaabe, the Haudenosaunee, the Wyandot, the Mi’kmaq, the Ojibwa of Fort William First Nation, the Three Fires Confederacy of First Nations (which includes the Ojibwa, the Odawa, and the Potawatomie), and the Métis, the original nations and peoples of the lands we now call Beeton, Brampton, Guelph, Halifax, Thunder Bay, Toronto, Vaughan, and Windsor. We endorse the Calls to Action from the Truth and Reconciliation Commission of Canada and support an ongoing shift from gatekeeping to spacemaking in the book industry.

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