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Ariel Hudnall

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Managing disruption in a volatile age

Managing disruption: Online book marketing in a volatile age

Marketing
Publishing

Slide Deck
Video

March 31, 2026

In this session from Ariel Hudnall, marketers at every end of the book supply chain will learn best practices for this deeply volatile time in online marketing.

Tech Forum is hosted by BookNet Canada, a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Visit our site.

BookNet Canada acknowledges that its operations are remote and our colleagues contribute their work from the traditional territories of the Mississaugas of the Credit, the Anishinaabe, the Haudenosaunee, the Wyandot, the Mi’kmaq, the Ojibwa of Fort William First Nation, the Three Fires Confederacy of First Nations (which includes the Ojibwa, the Odawa, and the Potawatomie), the Métis, as well as the unceded and ancestral territory of the Musqueam, Squamish, or Tsleil-Waututh peoples, the original nations and peoples of the lands we now call Beeton, Guelph, Halifax, Thunder Bay, Toronto, Vancouver, Vaughan, and Windsor. We endorse the Calls to Action from the Truth and Reconciliation Commission of Canada and support an ongoing shift from gatekeeping to spacemaking in the book industry.

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