In this session, marketing professionals will hear from Ariel Hudnall, Managing Director of Serif and long-time literary marketer, about how AI is changing the way books are discovered and what tactical—and technical—changes you can make to your promotions to ensure your books aren’t left out of AEO, GEO, SEO, and retail search systems.
You may also be interested in Get discovered: How to use your metadata to conquer AI search, which will cover up-to-date best practices on how to use your metadata to stay discoverable to AI search engines. Register for the webinar here.