Time is money: New thinking on digital book pricing

The “right price” for digital books has been a hot topic since the category emerged. But by thinking about books in terms of the competition for a customer’s time and as a leisure activity, we may be able to capitalize on some of digital’s natural advantages. The quick short, the epic, each have their own place, price and lifespan; digital also lends itself to the frequent impulse purchase where readers can swiftly move from reading a recommendation to reading the book within seconds.